by Gerald Vanderpuye | Sales Enablement, Uncategorized
I’m in the same boat as you. I’m trying to sell our SaaS sales enablement tool into tech companies like yours. You might be trying to do the same, or trying to reach VPs of other large enterprises with your product. Enterprise Sales Are Tough If you’ve just hit...
by Gerald Vanderpuye | Perfecting the Buyer Experience
The Wow — “Stories can conquer fear, you know.” (Ben Okri) Today the greatest companies grow through remarkability and word of mouth. 7 out of 10 of our clients say that their leads come from referrals; customers are recommending them because they think they’re...
by Gerald Vanderpuye | Sales Enablement
A sales leader I worked with once said, “40% of the deals he forecast for this month won’t happen this month. We will get to target, but of the other 40% of deals that will get us to target — no one knows where they’re coming from.” I remember looking at my pipeline...
by Gerald Vanderpuye | Sales Enablement
Are you getting your product marketing right? In my experience many product marketing teams spend too much time extolling the virtues of their products and market position, without giving sufficient thought to what the buyer actually wants. In this post I share the...
